I recently facilitated a panel with media outlets in Montgomery County, who are also members of the Rockville Chamber of Commerce. Listen for some great insights on how to approach media outlets, how to build relationships, and what kinds of stories appeal to the media. Our panelists also discuss the differences between news and advertising and how business owners can use both channels to promote their companies.
Beth Perell is a communications consultant living in suburban Washington, D.C. Her work has been featured in a variety of communications publications, including Ragan, Capitol Communicator, PR Week, and PRNews. She is doing her best to raise two young adults and writes about what she learns. She has published parenting essays in Her View From Home and Your Teen Magazine. View more posts
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