I recently facilitated a panel with media outlets in Montgomery County, who are also members of the Rockville Chamber of Commerce. Listen for some great insights on how to approach media outlets, how to build relationships, and what kinds of stories appeal to the media. Our panelists also discuss the differences between news and advertising and how business owners can use both channels to promote their companies.
Facilitators Margaret Doan, VP of Operations and Client Services at GKA and Beth Perell, Marketing Communications Consultant at Beth Perell Consulting reviewed several marketing strategies for improving your business online profile
Published via Ragan.com
Expand all online spheres of your organization by understanding savvy web and communication advancements.
Guest blog for the Rockville Chamber of Commerce
There are a wide assortment of online meeting and collaboration tools that have helped to keep us connected during the pandemic. They can be helpful tools but without setting upfront ground rules, they can be confusing or not work as well as intended. I’ve been able to connect and re-connect with professional colleagues and friends and family and learned what has worked well and when it’s best not to use.
- Establish the kind of connection. Find out if it’s a camera on type of event or if it’s acceptable to lurk and listen. If it’s a one on one meeting, determine if it’s voice only or if there will be a need or desire for a video connection. Not all connections need video and your colleagues may thank you to have a reprieve from screens. If there is video, check your home Internet connection prior and negotiate with your household if traffic can be a problem during busy times or schedule during a lighter use period if you can.
- Learn the basics of different tools. Like many people, I have attended and hosted my fair share of Zoom meetings, but I currently have seven different meeting apps on my tablet. Each provides similar features and each have their strengths. It’s important to establish which platform to use prior to setting the meeting, download the app and then get familiar with the basic functions so you can navigate during the meeting.
- Invest in a tool. If you are networking, subscribe to a tool and learn it inside and out. Offer to set up an online meeting and host the call. Many tools offer free versions or trial versions, but with constraints, such as time limits or only certain features can be used. The individual is sharing time and insight with you. Put your best foot forward and make the network connection as painless as possible.
- Set up your environment. Find a wall that works well as a backdrop. Make sure the background is tidy and doesn’t become a distraction. Short on space? Get a room divider screen that will hide the fact that you are in your kids play room. Virtual backgrounds can be fun or offer branding opportunities. Test ahead of time and make sure it works in your setting and consider what it may look like on a tablet or phone. Make sure your lighting works as well. There are tools like ring lights but also play with natural light if you are near a window.
- Prepare. If you are meeting with someone you know well, a free-form conversation can work. Take a look at their LinkedIn profile and review and leave an endorsement if you are so inclined. If it’s someone new or haven’t spoken to in a long time, sketch out an agenda and questions to ask and also think about how you can potentially help the person you are connecting with. Can you connect them to someone in your network? Can you support a non-profit that’s near and dear to their heart?
- Follow up. After you connect or attend a webinar, follow up with that individual or presenter. Even a simple thank you note without an ask can be a nice gesture and something the reader will appreciate.
This space is everchanging and continues to evolve. Keeping these tips in mind will help you make meaningful connections in the digital space. What tricks have you learned?
The last several months have been challenging for most of us. Juggling home, work and school priorities in new ways against a backdrop of continued stresses around COVID 19, a looming election, and concerns around social justice have created a difficult landscape for communicating organizational messages and making sure they are heard. Despite the drastic changes to our everyday lives, we still maintain some rituals and observe or adjust seasonal holidays and traditions.
Karla L. Miller recently wrote about the current state of affairs in the Washington Post. She cited Brigid Schulte’s book “Overwhelmed: Work, Love, and Play When No One Has the Time” and describes what she calls “time confetti”— where blocks of productive time are fragmented and disrupted by the overlapping demands of work, family and the effort required to manage it all. I thought this was an apt description and resonated with me. It reminds me of the adage that compares our attention span to less than a goldfish of 7 seconds. It’s most likely less now. We are overloaded with information and new things to learn.
Sharing new information should be done with care for our overloaded readers. Take this time to evaluate what messages you need to prioritize and determine the best channels to use. Need help with that? Let me know.